About Us
Finish Line Graphics began in 2001 as a small, home-based business founded by Sandra Lanier, all while raising three young children. What started at the kitchen table has grown into a full-service graphics shop—thanks to dedication, community support, and a love for creativity.
In 2007, we moved into our commercial location in Aztec, NM, just before the money-saving bridge. Today, we’re proud to still be a family-run business, with Sandra at the helm and two of her children, Skylar and Sierra, now working alongside her.
We serve clients all across the Four Corners region, offering custom apparel, signage, decals, banners, and more. As proud members of this community, we’re committed to quality work, strong relationships, and helping your ideas come to life—no matter how big or small.
At Finish Line Graphics, family and community are at the heart of everything we do.
Founder & Owner
Sandra Lanier
Sandra is the heart of Finish Line Graphics. Since 2001, she has worn every hat in the business—keeping things running smoothly and creatively. She specializes in banners, trophies, awards, laser engraving, and promotional products, and her passion for detail shows in every project.
Embroidery & Decals Specialist
Skylar Lanier
Skylar joined the team in May 2022 and has become a key part of our production crew. He specializes in embroidery and decal installations, bringing precision and craftsmanship to each job he takes on.
Graphic Designer & Apparel Specialist
Sierra Lanier
Sierra came on board in August 2024 and brings a fresh creative eye to the team. She focuses on shirt design and graphic artwork, helping bring our customers’ visions to life through vibrant, high-quality designs.